Guess what? You woke up this morning with just over seventy days between you and the country’s biggest and best regional beer celebration. SF Beer Week 2026 kicks off Friday, February 20th, and this year is going to be extra special.

Your Subscriber-Only Perk

Two years ago, the SF Brewers Guild debuted an opening night event at Salesforce Park. It was such a smashing success that last year it officially became the one-and-only guild-hosted kickoff event.

This year’s SF Beer Week Fest 2026 will be held Saturday afternoon, February 21st, and tickets go on sale to the general public on December 16th.

But, if you are reading this e-mail, you get a head start:

Brew Deck subscribers get:

• The ability to purchase your tickets BEFORE they go on sale to the general public
• Access to a limited number of VIP tickets at the General Admission price

Check your inbox around 10 AM this Friday for your exclusive code — and tell every beer-loving friend to subscribe before then so they can get access to these same perks!

Why SF Beer Week Fest Is Special

Yes, the beer list is incredible—thirty-five of the Bay's best breweries bringing their show-stoppers, rarities, and flexes. Plus, we will be showcasing all five of the chapter-specific collaboration beers (stay tuned for more on these brewdays soon!).

But what makes SF Beer Week Fest a festival like no other is the venue itself:

Salesforce Park

Four stories above the SOMA streets sits a five-acre rooftop park filled with:

• A beer garden operated by recent GABF double-gold medalists, San Francisco's own Barebottle Brewing
• A concert amphitheater (we will be announcing bands and DJs next week!)
• 13 distinct botanical garden zones showcasing plant life from around the globe
• Play structures, gardens, and unexpected corners of green serenity
• Stunning skyline views of the city and the bay!

There is simply no other beer festival setting like this, and we cannot wait to turn this extraordinary space into the beating heart of Bay Area beer culture.

Why Beer Week Still Matters

Beer Week is more than a collection of events. It’s a regional ritual that calls upon:

• Brewers to push themselves and debut their most ambitious beers
• Publicans curate once-a-year lineups and creative events
• Ingredient suppliers, industry folks, and beer people of all sorts to come together to celebrate how far we have come, and shape where we are going next

It is one of the few times each year when the entire community pulls in the same direction and challenges one another to keep raising the bar.

How to Beer Week

Whether you’re a planner or a freestyler, here’s how to make the most of it:

1. Start building your calendar early

Head to SFBeerWeek.org, where events will begin populating in just over a week! From there, you can browse, filter, and add events directly to your personal calendar.

2. Prioritize events with limited seating

Beer dinners, vertical tastings, and other ticketed events often sell out fast. Be sure to follow @SfBeerWeek & @DrinkBayBeer to ensure you are among the first to know when new events get posted, and encourage your favorite spots to join in!

3. Anchor your week with the opening event

SF Beer Week Fest sets the tone, and we want our most devoted supporters there partying with us. So, please take advantage of the access code we are sending out on Friday!

🍻 Upcoming Events Featuring Our Member Breweries

🎉 Free (Pay-As-You-Go) Public Events This Weekend!

TOMORROW! Wednesday, 12/10—Meet Alvarado Street Owner/Brewer J.C. Hill at The Rake at Admiral Maltings
(Alameda, CA| 4 PM - 7 PM )
Meet the celebrated brewer and founder behind Alvarado Street Brewery, J.C. Hill, fresh off notching over a dozen 2025 Craft Beer & Brewing Best in Beer Awards, and enjoy four ASB beers brewed with Admiral Maltings’ CA grown, floor malts.
More Info –> Meet Alvarado Street at Admiral Maltings

TOMORROW! Wednesday, 12/10—Holiday Movie Night at Del Cielo
(Martinez, CA| 6:30 PM - 8:30 PM )
Get in the festive spirit with a FREE screening of The Muppet Christmas Carol at Del Cielo Brewing's Martinez taproom.
More Info –> Muppet Christmas Carol at Del Cielo

Friday, 12/12— Dark Holiday Market with Krampus at Steel Bonnet Brewing
(Scotts Valley, CA| 5:00–8:00 PM)
Krampus, will be visiting Steel Bonnet on Friday, December 12th and the brewery is welcoming local artisans for a Dark Holiday Market in his honor!
More Info –> Dark Holiday Market in Scotts Valley

Saturday, 12/13— Holiday Market at Cuver Brewing
(Windsor, CA| 3:00–7:00 PM)
CUVER’s 2nd Annual Holiday Market is a free, family-friendly event showcasing local craftsmen, artists, and non-profits from across Sonoma County.
More Info –> Holiday Market in Windsor

Saturday, 12/13— Kiln, Cork, and Keg at Trumer Taproom
(Berkeley, CA| 1:00 PM–5:00 PM)
The West Berkeley's annual Holiday Pottery Sale. Expect clay artists, local food, live music, a raffle, and delicious drinks from Hammerling Wines and Trumer Berkeley!
More Info –> Pottery, Gify Shopping, and Delicious Drinks in Berkeley,

Saturday & Sunday, 12/13 & 12 /14— Holiday Makers Market at Pond Farm Brewing
(San Rafael, CA)
Our 6th annual makers market, featuring local vendors selling their candles, pottery, prints, clothing, tasty goodies, etc. Knock out your gift shopping while supporting local and drinking delicious beer!
- Saturday 12/13 4-9pm
- Sunday 12/14 noon-5pm
More Info –> Holiday Market in San Rafael

📅 Save the Dates

Wednesday, 12/17—Cookie Decorating at Pond Farm Brewing
(San Rafael, CA| 4 PM - 7 PM )
A festive and free evening of cookie and pomander orange decorating, live holiday music, mulled wine, and more. All ages welcome, bring the fam and get cozy!

Sunday, 12/21—Pet Adoption Drive at Del Cielo
(Martinez, CA| 11 AM - 2 PM )
Bring home a new furry friend this holiday season courtesy of Joybound. For every adoption made at this event, Del Cielo will cover up $100 in administrative fees!

Friday, 12/26— Boxing Day Pajama Party at Steel Bonnet Brewing
(Scotts Valley, CA| 4 PM - 6 PM )
Krampus, will be visiting Steel Bonnet on Friday, December 12th and the brewery is welcoming local artisans for a Dark Holiday Market in his honor!

Wednesday, 12/31—Hogmanay! (Scottish New Year's Eve) at Steel Bonnet Brewing
(Scotts Valley, CA| 2 PM - 8 PM )
Celebrate Scottish New Year's4 pm with Steel Bonnet. There will be oysters, live Celtic music, and a ringing in of the Scottish New Year at 4pm sharp!

Friday 2/20/2026 - Sunday 3/1/2026 — Beer Week 2026
(The Whole Damn Bay Area!)
The biggest and best regional celebration of independent craft beer on the planet! 
Keep up-to-date on all the events at sfbeerweek.org

Saturday 2/21/2026— SF Beer Week Fest 2026 at Salesforce Park
Tickets on sale 12/16. However, subscribers to this newsletter will receive a discount code and early access instructions on 12/12!
More Info –> SF Beer Week Fest 2026!